It is important for businesses to have a strong presence online in the digital world of today. But a simple website or social media account will not suffice. In order to truly be successful on the digital marketplace, companies must optimize their presence online for local results. Search Engine Optimization (local SEO) is the key. This article will explore houston local seo.
Local SEO is the optimization of a site or presence online to draw more local customers, and boost visibility in search engine results. It is aimed at improving the ranking of a local business in Google’s “Map Pack” or “Local Pack”, which appears usually on top of the search page.
Local SEO is important, but why? Statisticians show that consumers often search online for local companies and base their purchase decisions upon the results of those searches. Your business may miss out on significant numbers of customers by not appearing in top local search engine results.
For local SEO to work, you must optimize your site and online presence. Here are some of the strategies that you can use:
Create a Google My Business(GMB) Profile. GMB is an online business listing provided by Google. The service allows you display business details such as your name, contact information (phone number, email address), and operating hours. Optimization of your GMB profile will improve your local rankings.
Include relevant local keyword phrases on your website. Do keyword research to find out what people are searching for when they search your business. Integrate these keywords into your web content and headers.
You should optimize your website to be mobile-friendly. Smartphone usage is on the rise, and it is important that you have a responsive website. Google gives mobile-friendliness a high ranking, in particular for local searches. Be sure that your mobile website loads fast and is responsive.