When it comes to choosing a digital agency, this is no easy task. Most often, companies choose a digital agency to manage their marketing because in-house marketing is difficult. It is nearly impossible for companies to keep up with the latest trends and digital marketing platforms white label digital marketing agencies.
Every business knows that they need to market their brand effectively and do what it takes to be successful. You need a strong digital marketing strategy and presence, especially if your business is new. As more businesses are conducted online and as more customers look for products on the internet, it’s important to be prepared.
It’s not easy to choose the right digital marketing agency. Most often, companies choose a digital agency to manage their marketing because they find it difficult. It is nearly impossible for companies to keep up with the latest trends and digital marketing platforms.
It is important to make the right decision when it comes to choosing a marketing agency, especially if this is your first time. You can use these seven steps to ensure you are choosing the right digital marketing agency.
CHOOSING A DIGITAL MARKETING AGENCY IN 5 Easy Steps
STEP 1
Determine your company’s marketing needs. Before you start looking for digital marketing agencies, ask yourself a few questions. For example, what would I like to achieve with an agency, and how much am I willing spend? You can save time and money by knowing what you want and narrowing down your search.
After determining your business needs, whether it’s to increase your online presence or redesign your brand, you can start looking for the right digital marketing agency.
STEP 2.
Find an agency that meets your needs You may be wondering “How do I choose the right agency for me?” Assess the packages that a company offers. Do they align with your goals? This is a question that you should trust, because if the marketing strategy of an agency doesn’t match your needs, it’s not ‘The One.’
Also, price is a factor to consider. It’s not worth spending an arm and a limb on a digital advertising package that’s irrelevant to your needs.
STEP 3.
Do your background analysis before you move forward in the process. Are they able to deliver what they promise? You can tell if an agency is the right one for you by observing their own results. Do they have their own blog if, for example, you are planning to hire an agency that will carry out Content Marketing? Do they have a successful social network? SEO is a constant. However, how do they rank for search terms in their industry? You found them on Google’s first page? If they do not “practice what you preach”, then they won’t be able win what they promise or be able of the services that they offer.
Recommendations are another way to determine if a Digital Marketing Company is the best. Ask your family and friends if anyone they know is in the know, or if their friends have any recommendations. Ask your professional network via LinkedIn. There may be someone who is a fan of your company and has a suggestion for you.
Reboot’s tip – Be extra careful when hiring a agency from overseas. You may be tempted to hire an agency abroad because they charge lower rates, but you will end up with a poor service. Not to mention the time difference which is an issue.
STEP 4.
What should you ask a digital agency? There will be a lot of questions you have, but make sure they are the right ones.
This is a list of five questions you should ask your agency:
Do you have any examples of campaigns?
Who will complete the work?
How long does it take you to keep a client on average?
What can you guarantee me in terms of results?
Do you have any examples of campaigns?
STEP 5
Send a ‘REQUEST for Proposal (RFP). Once you have selected a few digital marketing agencies you would like to work with, contact the company and express your interest.
Sending a “request for proposals” (RFP), to a few selected agencies, will help you make a decision on the best digital agency. You can use an RFP to gather information from different companies, and then select the one that meets your criteria in terms of skill level and budget. It should be clear which agency is best for your company and what digital marketing contract to sign.